What is Traditional marketing, What are its Advantages?

Despite the technological progress of the enterprise management system, many companies still use traditional marketing. Others are still hesitating between traditional marketing and digital marketing. At this stage, it is important to receive appropriate advice from support services for companies.

For the first form, this technique consists in transmitting a message. She uses newspapers, radio, television or other media to potential customers. There are also those who do telemarketing and create a kiosk to participate in a show related to their area.

Admittedly, the media coverage of traditional marketing is often limited at the local level despite the use of the difference of all existing media. However, it is advantageous in case of local competition.

Some example of traditional marketing tactics are.

But you certainly know others:

  • Catalogs, brochures, flyers and other printed matter “(” print media “in English)

  • Advertising on the radio 📻

  • Phone prospecting (cold-calling) ☎️

With traditional marketing, a large marketing campaign requires a sizeable budget. On the other hand, digital marketing allows a real-time adjustment of the budget to be allocated to a marketing campaign by correcting certain actions.

Traditional Marketing and Digital Marketing: A Capital Choice to Do

Choosing between traditional marketing and digital marketing, the goal of all companies is to increase, through marketing methods and techniques, the number of their potential customers but also to convert them into loyal customers.

To face the competition, marketing becomes an inseparable element to the activities of the companies. The choice of appearance, however, depends on each leader. There are those who stay true to the old marketing practice. Most of the time, these executives remain skeptical about integrating technology into business management.

Others are still hesitant about the idea of the cost generated by the digital transformation and the implementation of new techniques in marketing. In any case, web marketing is an ideal alternative and begins to have its place in the business marketing practice.

Traditional Marketing Vs Digital Marketing- Google Trends

With the Digital Approach

The internet has fundamentally transformed the lives of independent creators. It’s easier than ever to launch your product on the market, without going through a distributor.

In no time and without the help of anyone, you can create a point of sale for your book on Amazon, eBay, CDiscount or all three! All these e-commerce platforms are asking you for in return is a commission. In other words, if you do not sell, you do not pay. This is called “performance pay”. 😌

If the volume of business brought naturally by these platforms is not enough, an arsenal of digital techniques available to you to boost your sales. Here are 3 examples among many others:

Social Media Marketing

Join or create your own gardener’s community on Facebook. You can then converse directly, for free and even personally to all “Thomas” and other connected prospects. 

Content Marketing

Always for free, you can reach other amateurs by creating content derived from your book (video tutorials, newsletter, blog). In addition to attracting new prospects, these techniques will allow you to position yourself as an expert and therefore as a reference in the bonsai world. These contents will then feed your activity on social networks.

Online Advertising

If you still want to speed up your sales and are ready to invest money, you can also try online advertising. Again, you can target your prospects accurately and pay only if they click on your ads.

Whether you use these or other techniques, keep in mind that your marketing efforts today can also be very useful in the future.

In other words, you want to look to acquire leads once and for all.

So plan a way to keep in touch and develop a relationship with people interested in your offer. So you will not have to pay to recontact them when communicating on your next book.

You can develop your audience or acquire new prospects by inviting them to follow you on social networks or by entering their information into a client file or a customer relationship management software (CRM).

Summary: 5 Differences Between Traditional Marketing and Digital Marketing

The picture I have just painted reflects a rather negative image of traditional techniques. That said, they should not be banned. Depending on the purpose of the campaign, some classic techniques remain quite legitimate.

Digital marketing is neither more nor less than an evolution of traditional marketing. In biology, species adapt to their environments to improve their chances of survival; in marketing, techniques evolve according to technologies and uses to improve their performances.

Some techniques like television advertising are even in the process of being mutated. Although television is a digital medium today, the targeting of advertising spots on television are not very differentiated, the planning of a TV campaign takes time and can not be adapted during the broadcast. The customer relationship on television is interruptible to the possible (we even speak of “cut advertising”!) And finally, the performance of an advertisement on television is moderately measurable. As long as new generations of connected TVs are not the norm, should TV advertising be seen as a modern technology or not?

In the end, categorizing a technique as traditional or modern does not say whether it is good or bad for you and your goals. You should therefore  systematically analyze the strengths and weaknesses of each of the tactics you could use and put them into context.

THE 10 DIFFERENCES BETWEEN TRADITIONAL MARKETING AND DIGITAL MARKETING

Here, theme by theme, are the top 10 differences that distinguish traditional marketing from digital marketing:

1- Appearance

Traditional – Uniform, structured, clear: advertising campaigns, call center action

Digital- Varied, extensive, diffuse: online ads, blog posts, community posts, Twitter messages, comments, etc.

2- Communication

Traditional- Unilateral (“one to many”): information issued by the company (active), consumers only listening (passive)

Digital-  Bilateral (“many to many”): business and consumers interact (both are active)

3- Programming

Traditional- Long term: advertising campaigns have been planned for a long time and are planned to last a certain time

Digital  Spontaneous: campaigns are not planned in detail but adapt in real time according to reactions and expectations

4- Relationship with the consumer

Traditional – Well thought out and examined with precision: communication only between the company and the consumer, the exchange remains private

Digital-  Fast and public: reactions to comments are immediate and public, everyone accesses the conversation and can take part in it

5- Availability

Traditional- During working hours only: no support outside normal working hours (8/5)

Digital-  Permanente: permanent follow-up to react according to comments and expectations, answers expected in less than 24 hours

6- Perimeter

Traditional- Specific: optimized for certain audience and market targets

Digital-  Global: available for all and from anywhere (optimized for the public)

7- Capitalization

Traditional –  Continuity: successive similar campaigns, legal risk under control

Digital-  Different, innovative: changing technical prerequisites, innovative marketing approaches, unsecured legal position

8- Control

Traditional-  Consumer Rights: Marketing Activities Supervised by Consumer Rights and Competition Laws

Digital-  Users, platforms: marketing activities overseen by consumer rights advocates, competition, platform operators and users

9- Expression

Traditional –  Formal, politically correct: agreed marketing language, ready-made phrases

Digital-  Authentic, direct: no ready-made phrase but short, personalized answers

10- People involved in the company

Traditional-  Marketing department: PR department, external agencies, sales teams

Digital-  Marketing department specializing in new channels: social networking team, PR department, all employees and all users, management

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