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The Plural Commitment Of Employees, An Asset For The Company

Employees may feel upset when they do business associative activities and yet they can be extremely beneficial to the company. A commitment to an association,...

Consider The Singularity Of The Customer: The Role Of Individualization

Customer Interaction Management is one of the first areas involved in the development of analytics-driven Big Data projects within marketing departments. These are mainly: Better...

How To Deploy Your Marketing Automation Project In An Optimal Way

You have identified marketing automation as THE 2018 priority. You are convinced of the strategic importance of deploying a marketing automation project for your...

An Entrepreneur’s Challenges of Managing Remote Workers

An entrepreneur who has started a company in the 21st century simply cannot ignore the possibility of running a team of people who work...