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Big Data Analytics & Insight: How to make data a real...

As part of the digital transformation, data is at the heart of business strategy and at the same time their biggest capital. The volumes of...

Consider The Singularity Of The Customer: The Role Of Individualization

Customer Interaction Management is one of the first areas involved in the development of analytics-driven Big Data projects within marketing departments. These are mainly: Better...

How Big Data Revolutionizes Marketing?

The marketing sector has always been a very open sector to new practices and emerging technologies have their place. Trades find it difficult to design...

Data Management Strategy: 6 Tips to Put It in Place

A well-thought-out data management strategy is essential for businesses.Whether to take advantage of the benefits of data analysis, or simply to comply with regulations...

In The Age Of Big Data, What Is A Data Scientist?

A key position for the management of corporate digital data, this new job remains unclear. The Data Scientist can nevertheless be defined as a...