Home Blog Page 3
Marketing Automation
You have identified marketing automation as THE 2018 priority. You are convinced of the strategic importance of deploying a marketing automation project for your company and your management agrees. Perfect, now it remains only to launch this project! Of course, it's not that simple. First, you need to identify the right tool for your business challenges, your team's skills, and your company structure. It...
Online Data Security Concept
With the imminent entry into force of the General Data Protection Regulations (GDPR) in a few months, a feeling of panic is gaining the attention of marketing professionals. In many companies, the implementation of the GDPR will result in some adjustments to existing data processes and will not result in any significant organizational upheaval. For marketing professionals, the RGPD presents...
According to Amazon, a series of misinterpretations is causing the problem. Will it now be necessary to monitor what was said in one's own home? Given the misadventure happened to this Portland couple, we can ask the question. These two Americans had the unpleasant surprise indeed to see one of their recorded conversations and sent to one of their contacts...
Two men blew up a bomb Thursday night at a restaurant in the city of Mississauga, Canada, injuring 15 people, three of whom are in critical condition. The two suspects fled. The act has not been claimed. Fifteen people were injured on Thursday, May 24, in an explosion in Mississauga, a Canadian city located about thirty kilometers west of Toronto. The detonation occurred around...
16 crazy statistics on digital marketing
Web marketing, like marketing, is like promoting a service or product. But as its name suggests, web marketing refers to the marketing technique implemented online, on the net. Here are 16 impressive statistics that will make you aware of the importance of digital marketing. Websites by billions 1 - 1.4 billion sites Today there are more than 1.4 billion websites worldwide. An incredible figure that reflects an...
Marketing techniques to know what the consumer wants, multiply. Various and varied, they all have their advantages and disadvantages. Emotional marketing is intended to be as close as possible to consumers and their deepest feelings, to create products or services that they like or need. Drawing on the satisfaction of a product, service or content helps to determine the type...
rgpd
The application of the RGPD ( General Regulation on Data Protection ) is fast approaching; companies are rushing to make the necessary adjustments to comply with the guidelines. To avoid the hefty fines imposed by the GDPR, many companies are implementing new processes and technologies, in the hope that these tools will allow them to rethink their management of customer...
In B2B, commercial prospecting is the most time-consuming and at the same time the most important activity. In this comprehensive guide, we will discuss the best techniques and strategies to maximize the performance of your business development in a B2B context. We will take the time to approach each step of the prospecting in detail.The objective of this guide is simple:...
growth-hacking
Growth Hacking intrigues, Growth Hacking is passionate and disturbing at the same time. Old school marketers are pulling their hair out: the disruptive ideas of Growth Hackers drive them crazy, as does the insolent growth of some start-ups. Sean Ellis coined the term Growth Hacking in the early 2010s. The reality is at least a decade or two older. Growth...
Avoid Bankruptcy In The Start-Up Phase
One in two companies will definitely close their doors before reaching the age of six. Worse, one in four settles in the first two years of his life! The mortality of young companies is a risk that hinders the ambitions of many project leaders. Difficulties in finding sufficient funds for start-up, catching up on social security contributions, lack of public aids and...