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The industry of the social networking services (SNS) is now well established in Western countries (US and Europe mainly). But it arose more recently in China. In this country, our usual social platforms are not available and Chinese create and develop their own, following the same model but also showing significant differences. For any brand willing to develop its...
Every business owner with dreams of expansion experiences growing pains. When growth seems to stall or you aren’t sure what to do to get to the next level, it may be the time to consider hiring a business consultant. Business consulting is a huge industry and there are many choices when hiring business consultants. Do you know when the...
When you are working on building your brand in a specific area, it is important that you get to know that area very well. First, you should be sure that you understand the principles of small business marketing in Park Ridge. Take time to do your research and understand what small businesses have been successful in Park Ridge and which...
Many world class companies have made London their home. Being a capital city and a major global business hub, a London address gives your organisation an edge.  Space Is at a Premium Upmarket space is expensive in London, as in many capitals. Demand is always there, and space is limited, so the prices to rent or buy remain high. This means...
Modern technology has brought about so many changes in our lives including the way our bodies should function. Millions of people nowadays work on shift, this is because of their profession such as the likes of doctors, nurses, truck drivers or policemen; still there are some who work for financial reasons and has little or no choice but to...
By now, every business has heard of Yelp, the online review site that allows customers to leave comments and rate their experience at establishments they’ve visited. As a business, it’s important that you closely monitor your Yelp account and know that a negative Yelp page can have a major impact on the success of your business. Customers are going to...
Sales. You can’t get enough of them. In season or off season you need to be driving sales. Marketers know that an email list can be a wildly effective way to drive actions for current, past and potential customers. Unfortunately there aren’t a lot of shortcuts to building an email list unless you go down the path of purchasing...
Surely most of us have had the dream of walking into Barnes and Noble, only to see our name on the cover of an outrageously popular bestseller. Most of us have casually thrown around book ideas, or maybe just a killer book title. But those who seriously dive into the writing industry know the toil that can go into the...
Corporate awards are normally looked upon as awards given to employees in big companies, but smaller businesses are increasingly using awards to recognize achievement. It doesn’t have to be a personalized trophy. It can be anything from a voucher to a pay bonus. An award in any form can have so many benefits in the workplace. Here are some of...
E commerce websites are on a rampage, both in terms of new launches and those that already exist. The latter is on the roll because of double digit growth rate. And the reason is because these online shops have finally hit the bull’s eye in terms of product range, customer browsing experience and visitor trust. Yet another feather in...