How to Grow Your Business with LinkedIn Advertising

LinkedIn Advertising

LinkedIn is world’s largest professional network from all other social networks and also it is a highly valuable tool to network with business and like-minded peoples with 500 Million active users on it.

If you are a marketer which s always focused on leads and which is always looking to increase awareness about their brands, products or service? LinkedIn is mostly suited for those marketers which deal with B2B. Linkedin is too highly useful marketing platform.

Let’s Start…..

What Is LinkedIn??

LinkedIn is a social network which is mostly used by business-minded peoples in all over the world. LinkedIn is for everybody and anybody who is interested in taking their professional lives seriously by finding new opportunities to grow their careers and to contact with other professionals. Whether you are a marketing executive at a major company, a business owner who runs a small local restaurant.

Why LinkedIn Ads??

As you know that LinkedIn is considered as the most successful platforms for business-minded peoples. You also have to use LinkedIn for your business as LinkedIn ads have many positive points to advertise on it and you will get benefit from them. You can easily control on your budgets, you can use lead generation tools to increase your conversions, You have a broad range of audience which helps you in self-serve ads, Provide multiple languages targeting option and It provides you tracking and analytics tools which helps you to measure the performance of your ads.

What Are The Benefits To Advertise On LinkedIn??

Here are the 7 benefits which you should know about before starting to advertise on LinkedIn:

  1. B2B Networking

LinkedIn is a very good platform for B2B Networking which also helps you in connecting with different types of peoples and companies with their like interests. This platform is designed mainly for connecting different peoples and different companies with like in their interests and you have to find a partner which you can trust and greatly increased the power of the network rather than combining through a phone book.

  1. Connect With Influencers

As all know that LinkedIn is a platform used by only business-minded peoples and LinkedIn is also used in building one of the best networks of influencers which you can help spread the word about your brand, your products and the services which you are selling. After creating your company page you can easily reach out to the influential peoples within your community, become their partners, clients or loyal customers and also connect with the other peoples who are expert in your industry or your product area. You have to build your strong relationship with them and exchange information over LinkedIn and there are more chances that they will share your content and posts with their networks and it would be good if your content is informative and engaging.

  1. SEO Benefit

This will help you in form of SEO benefit. It makes some sense that a network which is driven by great content and the links which will help you in your SEO and this is the case. According to the HubSpot as they mentioned in their study that the link which is shared through social networks and SERP [search engine results page ] placements, then LinkedIn is in the top position I term of the network which is delivered the best to best improvement in the search rankings against the activity. Each time your content is seen on LinkedIn and shared by someone on LinkedIn then you will receive an inbound link which in turn and creates a snowball effect of links to your site.

  1. Big LinkedIn Groups
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LinkedIn group’s especially big groups [Filled with a large number of audiences] play an important role in expanding your business reach and network while creating your own community. As same as in Facebook, you can create your own groups in your field of expertise and invite other peoples and networks to join them. Make sure this thing that you also join and participate in relevant groups that already exist. Through discussions and the posts, you can easily communicate directly with the peoples in your groups and help peoples to spread the word about their brand and your benefits also and seeding your amazing good quality content.

  1. Staffing

Yes, your dynamic LinkedIn profile is a very good move to attract inquiries and applications from top talent who are using the networks to find the great and good job opportunities. Take an advantage of this thing by keeping your list open for jobs and positions which are attached to your own company page which helps peoples to find by someone who may be looking to join your team. LinkedIn is a social choice for business networking and an career advancement of the top-tier talents which is likely to come your way which is based on the quality of your LinkedIn profiles alone.

  1. Targeted Advertising

From Audi to Mercedes Benz all these big businesses are seeing the huge benefits of advertising which is one of the most targeted hugely affluent networks. LinkedIn had a lot of data about its users which is from their jobs and placement to who they are connected to how. This thing makes a hugely powerful advertising platform and not just for the B2B businesses.

  1. Variety of Ads

While many of the peoples don’t know about that Linkedin has different kinds of Ad formats. LinkedIn Ads has 9 different types of ads formats. All the different ads formats are different in positions, shape, and purposes and provide a variety of ways to get your messages across with the unique advantages. If you understand that how to go about the great content marketing then it will be beneficial for you and you can increase the brand awareness and engagement and you can also generate many leads which you didn’t imagine.

Closing Words

LinkedIn is a wonderful platform to utilize it and put your website in front of the B2B audience. LinkedIn ads have been great possibilities for your business and you can gain acquire much business from LinkedIn with the help of LinkedIn ads as you know that LinkedIn platform is considered as a Business minded peoples.

Ads on LinkedIn was a very good and best way to reach your targeted audience.

Hope It Helps!


This Article is Written by Rankit Sihmar For Entrepreneuryork, Follow him on LinkedIn

Also published on Medium.