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Consider The Singularity Of The Customer: The Role Of Individualization

Customer Interaction Management is one of the first areas involved in the development of analytics-driven Big Data projects within marketing departments. These are mainly: Better...

10 Clues That Your Marketing Automation Project Is Taking Water

You've implemented a marketing automation strategy for a variety of reasons: boosting your productivity, attracting new leads, aligning your sales and marketing. You have spent...

How To Deploy Your Marketing Automation Project In An Optimal Way

You have identified marketing automation as THE 2018 priority. You are convinced of the strategic importance of deploying a marketing automation project for your...

Four Things Marketers Need To Understand About GDPR

With the imminent entry into force of the General Data Protection Regulations (GDPR) in a few months, a feeling of panic is gaining the...

16 Crazy Statistics on Digital Marketing

Web marketing, like marketing, is like promoting a service or product. But as its name suggests, web marketing refers to the marketing technique implemented online,...

Emotional Marketing and Natural Intelligence

Marketing techniques to know what the consumer wants, multiply. Various and varied, they all have their advantages and disadvantages. Emotional marketing is intended to...

The B2B Prospecting Guide For 2018

In B2B, commercial prospecting is the most time-consuming and at the same time the most important activity. In this comprehensive guide, we will discuss the...

Understand Growth Hacking in 5 Minutes

Growth Hacking intrigues, Growth Hacking is passionate and disturbing at the same time. Old school marketers are pulling their hair out: the disruptive ideas...

In Front Of The RGPD, Human Resources Are On The Front Line

The general regulation on the protection of personal data will come into effect on May 25, 2018. In France, HR is already well armed. 4%...

Market Research- A Complete Guide for Market Analysis in 2018

You launch your business or seek to develop it. Your primary challenge: find customers, again and again, seduce and satisfy them. For that, you...

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