As you ready your brand for the online landscape, you have to think about what your website should look like. Often, the success of the site depends on the web design. If you want to make the most out of your website, your website must provide the best customer experience, an avenue for targeted leads, and plenty of cheap deals. Achieving this means avoiding these web design mistakes:
Absence of a Clear Purpose
For a website to gain more visitors, it must include a compelling call to action. This is possible if the site immediately conveys the call to action as its primary purpose to site visitors. The web design must guide the visitors on what to do, where to go, and how to navigate the site. When visitors cannot find what they’re looking for on your website (and the majority are looking for contact information or more information about your brand or services), they will look somewhere else.
Failing to Integrate Analytics to Measure Web Performance
One of the most crucial aspects of assessing the success and reach of your website is through the use of analytics. When you fail to get insight into your website and its visitors, it means that you are letting go of all the opportunity that comes with it. Without analytics, you won’t have an idea about where your customers are coming from, what they’re viewing while they’re there and how long they’re staying. In addition, when you don’t know your target market, you cannot customize your marketing plans; these issues will translate to poor sales and a dip in revenue.
You have to realize that more than 60 percent of Internet users now use their mobile phones to browse websites on a regular basis. And a site that does not optimize for mobile users loses out on the huge potential for converting. Surveys show that as much as 50% of mobile users will not support a website if it is not mobile-friendly. Some people do not even use a laptop or PC. If your site only supports desktop, you will fail to reach a considerable portion of your target audience.
Poor Loading Time
If your web design causes your site to load slowly, you’d rapidly lose customers. Website visitors are rather impatient. If a website does not load within three seconds, they will move on to a different one. A survey revealed that a site has to load in 2 seconds or less. If not, visitors are out the door.
Your web design should also take into consideration the font size and style used. If your website has too small font sizes, you can expect to lose a lot of your readers. Ideally, the content body should have a font that is at least 14px in format.
Poor Search Engine Optimization (SEO)
One of the most common web design mistakes is failing to take into account the search engine optimization (SEO) of the site. The content can help make or break the traffic to your website. Even if the web design is so-so, with high quality content, website visitors will choose to stay, read, and engage with your brand.
Absent or Difficult to Find Contact Information
If your website visitors land on your homepage, you have to present them with an efficient way to contact you. Most users look for the company’s contact details because they are visiting your site to find out how to contact your business.
Poor Website Security
Once you are designing your website, you have to make sure that it has a HyperText Transfer Protocol Secure (HTTPS). With the growing threat of data breach and cyber attacks, more and more website visitors are cautious about the sites they visit. Some are savvy enough to avoid sites if they don’t see that secure lock on the domain name. If you are planning to launch an e-commerce site and will require your website visitors and clients to provide personally identifiable information (PII) or credit card details, it is vital to make your site secure.
If you are planning to start a business and you want to broaden your reach online by creating a website, you must avoid these web design mistakes. Make sure that you have a clear understanding of how you want to convey your brand to your target audience. This way, it will be easier for you to come up with a web design that sells.