Every business aims to be the first result people see when they search for certain goods or services online. That said, it is usually hard to rank this high because there are billions of other pages that are looking to do the same. That said, it is doable, and below we will look at a few things you can do to rank higher in 2020.
A Word of Caution
SEO is a long-term endeavor. You are unlikely to see any meaningful results in the first few weeks. That said, you should start seeing some traction in 3 to 6 months from when you start optimizing your website.
Prioritize Mobile Visitors
More than 50% of internet traffic is now coming from mobile users. Because of this, Google has started prioritizing pages that load fast on mobile devices. Google offers a few simple tools that can help you see how your website performs on mobile devices and on slower mobile networks. Try to optimize your website for the lowest denominator (low-end phones with 3G connectivity) and Google will reward you for it. If you do not know how to do this, get a company that offers SEO services to check and do the relevant optimizations for you.
Focus on Longer Form Content
Google is very particular about how much time people spend on your website. The longer people spend on your website, the more relevant, interesting and important your content must be. This is Google’s thinking. Try to go for content that is between 1000 and 2500 words. This will provide a good mix between relevancy and boring the reader to death.
Good content has other advantages too. Longer content will usually have a rich mix of long-tail keywords, keywords that are 3-5 words long and that are phrased the same way people phrase their search queries. Because of this, Google will match your content to more queries which will lead to more visitors. The more visitors you have, the higher you will rank.
Become an Authority
This is perhaps the hardest way of ranking higher on Google. Becoming an authority means that other websites link to you and so they send people your way. To become an authority, you will need a lot of do-follow backlinks from websites that are themselves authority sites. With good outreach, relevant, informative content and some patience, this is entirely doable.
Focus on Local SEO
Even if you do not rank first globally for a keyword or search term, that does not mean that you cannot rank locally for your business. Doing local SEO means registering with Google and letting them know where your business is located. Doing this ensures that people performing searches like “barbers near me” are redirected to your website or business’s information page. This will certainly boost your website’s ranking and is an excellent way of boosting your business’s income at the same time.
Ranking high on Google can be very challenging, but even if that is true, the rewards are worth it. Hopefully the tips above get you well on your way to ranking higher not only on Google but on other search engines as well.