Customer Life Time Value And B2B Question

Back to the presentation by Nicolas Glady, Professor ESSEC's Accenture Strategic Business Analytics Chair, who spoke at the Adetem B2B Club meeting last September...

How to Calculate and Increase Customer Value

As the economy becomes more customer-centric, providing a premium customer experience has become essential to retaining customers and increasing profits. By analyzing different market segments...

Customer Value and Customer Lifecycle

The expectation of income (or profits) that a company can expect from the development of a medium and long-term relationship with a customer. Definition The Customer Value measurement...

Company Values: Define the Values of The Company to Generate Commitment

When it comes to Company Values, half of the companies have defined values. A long-term approach since these have been determined for at least...

Falling To Get Up, By Nathalie Lebas-Vautier

Driven by her dreams and commitments, Nathalie Lebas-Vautier has created two ethical fashion brands, Ekyog and Marie & Marie. Today she has a positive message...

Entrepreneurs: Is It Worth It?

How To Be A Successful Entrepreneur In 2018 There is a very popular phrase on the internet that says, "The one who had the idea...

Why And How To Deploy A Marketing Automation Strategy?

Marketing automation is activities and marketing tasks that are scripted and automated, including from events. These tools have been developed with the development of digital marketing and can automate all or part of the customer relationship.

How to Get Consumer Insights Actionable Through Social Media Intelligence

No more passive listening to social media, instead to the intelligent use of social data to reveal useful and relevant consumer insights. The buzz first...

Consider The Singularity Of The Customer: The Role Of Individualization

Customer Interaction Management is one of the first areas involved in the development of analytics-driven Big Data projects within marketing departments. These are mainly: Better...

10 Clues That Your Marketing Automation Project Is Taking Water

You've implemented a marketing automation strategy for a variety of reasons: boosting your productivity, attracting new leads, aligning your sales and marketing. You have spent...

How To Deploy Your Marketing Automation Project In An Optimal Way

You have identified marketing automation as THE 2018 priority. You are convinced of the strategic importance of deploying a marketing automation project for your...

Four Things Marketers Need To Understand About GDPR

With the imminent entry into force of the General Data Protection Regulations (GDPR) in a few months, a feeling of panic is gaining the...

TECH AND GADGETS

General Electric Chooses The Blockchain To Validate Its 3D Parts

General Electric, very involved in the development of additive manufacturing through its subsidiary GE Additive, has filed a patent concerning the use of the blockchain to certify the origin and quality of its 3D printed parts.

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General Electric Chooses The Blockchain To Validate Its 3D Parts

General Electric, very involved in the development of additive manufacturing through its subsidiary GE Additive, has filed a patent concerning the use of the blockchain to certify the origin and quality of its 3D printed parts.

Why And How To Deploy A Marketing Automation Strategy?

Marketing automation is activities and marketing tasks that are scripted and automated, including from events. These tools have been developed with the development of digital marketing and can automate all or part of the customer relationship.

How To Delete And Close A Hotmail Or Windows Live Account?

Tips To Close Hotmail Account You are no longer using your Hotmail email address and would like to delete your account? This is not a very complicated...

PERFORMANCE TRAINING

General Electric Chooses The Blockchain To Validate Its 3D Parts

General Electric, very involved in the development of additive manufacturing through its subsidiary GE Additive, has filed a patent concerning the use of the blockchain to certify the origin and quality of its 3D printed parts.

Why And How To Deploy A Marketing Automation Strategy?

Marketing automation is activities and marketing tasks that are scripted and automated, including from events. These tools have been developed with the development of digital marketing and can automate all or part of the customer relationship.

How To Delete And Close A Hotmail Or Windows Live Account?

Tips To Close Hotmail Account You are no longer using your Hotmail email address and would like to delete your account? This is not a very complicated...

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If you are heading to a beach for your next vacation and will try water activities for the first time, we have some tips...

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WRC RACING

General Electric Chooses The Blockchain To Validate Its 3D Parts

General Electric, very involved in the development of additive manufacturing through its subsidiary GE Additive, has filed a patent concerning the use of the blockchain to certify the origin and quality of its 3D printed parts.

Why And How To Deploy A Marketing Automation Strategy?

Marketing automation is activities and marketing tasks that are scripted and automated, including from events. These tools have been developed with the development of digital marketing and can automate all or part of the customer relationship.

How To Delete And Close A Hotmail Or Windows Live Account?

Tips To Close Hotmail Account You are no longer using your Hotmail email address and would like to delete your account? This is not a very complicated...

Safety Tips To Consider Before Choosing Water Activities

If you are heading to a beach for your next vacation and will try water activities for the first time, we have some tips...

HEALTH & FITNESS

General Electric Chooses The Blockchain To Validate Its 3D Parts

General Electric, very involved in the development of additive manufacturing through its subsidiary GE Additive, has filed a patent concerning the use of the blockchain to certify the origin and quality of its 3D printed parts.

Why And How To Deploy A Marketing Automation Strategy?

Marketing automation is activities and marketing tasks that are scripted and automated, including from events. These tools have been developed with the development of digital marketing and can automate all or part of the customer relationship.

How To Delete And Close A Hotmail Or Windows Live Account?

Tips To Close Hotmail Account You are no longer using your Hotmail email address and would like to delete your account? This is not a very complicated...

Safety Tips To Consider Before Choosing Water Activities

If you are heading to a beach for your next vacation and will try water activities for the first time, we have some tips...

BUSINESS

General Electric Chooses The Blockchain To Validate Its 3D Parts

General Electric, very involved in the development of additive manufacturing through its subsidiary GE Additive, has filed a patent concerning the use of the blockchain to certify the origin and quality of its 3D printed parts.

Why And How To Deploy A Marketing Automation Strategy?

Marketing automation is activities and marketing tasks that are scripted and automated, including from events. These tools have been developed with the development of digital marketing and can automate all or part of the customer relationship.

How To Delete And Close A Hotmail Or Windows Live Account?

Tips To Close Hotmail Account You are no longer using your Hotmail email address and would like to delete your account? This is not a very complicated...