4 common mistakes employers make when recruiting


Few would disagree that when it comes to some of the more “exciting” elements of business, HR rarely tops the tables.

While it isn’t going to grab the sales headlines like marketing and operations can do, it can still make a monumental difference to your bottom line.

For example, some studies have found that a bad hire can cost some of the bigger companies over $100m over time. Suffice to say, it’s a huge figure.

Bearing this in mind, today’s article is now going to take a look at just how you can approach recruitment, and how you can avoid some of the common pitfalls that this topic prompts.

Mistake #1 – You don’t show off your perks

Once upon a time there was no such thing as perks. In other words, employees were simply grateful to pick up a regular salary.

Well, times have changed, and now employee benefits are an essential element in the whole recruitment game. Some companies even manage employee benefits with a platform like Zest to make sure that they are showcasing all they have to offer.

Whether it’s vouchers at high-street retailers or even a vehicle allowance – make sure you broadcast everything your firm has to offer. Do this from the outset and you’ll give yourself the best possible chance of successful recruitment.

Mistake #2 – You don’t invest enough into your job description

You are recruiting for a position that is probably going to cost your company tens of thousands of dollars yet despite this, most of us don’t do enough groundwork.

In other words, most of us don’t take the time to create an accurate job description or specification – we expect candidates just to guess what the role requires.

As you may have gathered, this is a recipe for disaster, and immediately reduces the chances of you ever attracting those elusive suitable candidates.

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Take time to write your job descriptions, and watch the quality of applicants soar.

Mistake #3 – The perils of unconscious bias

As the name suggests, this is something that many of us don’t even realize we are doing.

Unconscious bias is a big issue in the interview process though, and involves candidates being unwittingly discriminated against for a whole host of reasons including their background, gender or even social class.

You might not have any intention of discriminating the above, but try your upmost to approach recruitment with a completely open mind and not go with any rash judgements.

Mistake #4 – Expecting the world from day one

Finally, let’s talk about expectations. Some companies are extremely demanding of their new recruits and as we all know, these high expectations aren’t going to do anyone any favors.

It has been found that it generally takes new recruits a few months to settle into a job and ultimately start to produce. There is a lot of onus on you to help them through this process and if you don’t, the chances of them succeeding in your company immediately worsens.