Being an entrepreneur is not simply making the right business decisions. Sure, having the right product or service and launching it in the right way to the right market is still the biggest part of it. However, in today's world, being an entrepreneur is more than just being business-savvy.
Being an entrepreneur is also being someone who is ready to change the world.
In order to even be able to start doing it, one needs a reputation that precedes him or her, a reputation that will let everyone know that this person is out for the big wins.
A great way to do this is through the content they make.
An entrepreneur will have a website where they will be able to share their opinions on matters in their industry.
For some entrepreneurs, this is their company website where they are the main contributor to their blog, or at least a constant presence on it. Every now and then, they will share their insights and give their two cents on where the industry is and where it is moving.
Other entrepreneurs like to keep their individual opinions separate from their company website and they run personal entrepreneurship blogs where they can let off steam and really give their most brutally honest opinion.
Of course, once an entrepreneur decides on one of these two ways, it is time to start creating content.
What Makes Great Content
If you came here to find out the Ultimate Truth about Great Content, you will probably be disappointed. There is no formula for great content, despite what many people want you to believe. Instead, you have personal opinions of people who know about content, but which are still, well, personal opinions.
Some people say that great content is one that gets shared a lot. And it is easy to see their point of view. Content that gets in front of the largest number of eyes is the best, right? Well, not really. There are hacks that can get your content in front of other people, but that does not make it great, or even good. In fact, it might be really, really, really bad.
Another theory is that controversy makes for great content because it invites discussions and controversy, subsequently also getting fantastic attention. Sometimes, however, you just cannot force controversy. Sometimes, the commonly held belief is the right one. If you try to force controversy, you will seem bitter. Or just plain crazy.
There is yet another theory of great content which talks about being current and heavy on pop-culture. This kind of content captures people's attention and makes them share. It can also be quite readable and interesting. Unfortunately, it gets old incredibly quickly and it excludes people who do not get references.
Perhaps the best way to go with content as an entrepreneur is to speak from your heart. You will have more than enough experience to have opinions and knowledge that people will find valuable. Which brings us to another good piece of advice.
Always put yourself in the shoes of your potential reader. Are you getting something from this article? If the answer is yes, then it's great content.
Getting More People to Consume It
Simply creating great content will rarely be enough. In order to get a reputation of an innovative entrepreneur who is ready to lead, you also need to find a way to get more people to consume your content, in most cases, read it.
In order to do so, you have to start utilizing social media where you will build connections and relationships and where you will rely on the kindness of others to share your content. Depending on your industry, you will decide on the best social media channel to spread your insights.
In addition to this, you may contribute to other websites and blogs with your expertise. You will find that plenty of blog owners are happy to feature guest contributors who bring something fresh to their audience. This will also build your reputation and open doors to increasingly influential online publications.
The important thing is to network and find people from whom you can learn and who will help you become a better content creator. This will also raise your profile in certain circles and help you boost your entrepreneurship reputation.
Always Be Ready for Dialogue
Only frauds fear dialogue. They know that their fake knowledge will not stand up when faced with other people's opposing opinions and they will find ways to avoid dialogue.
You must never do this as an entrepreneur who is using content to boost his or her reputation.
If you find out that there are people who directly or indirectly disagree with your view (either in comments or on social media), you should address their opinions and engage in a civil and open discussion.
This will not only let them know that you have backing for your words, but it will also help you learn new things.
Only stupid people never change their opinions.