Does your New Business Need an App?


In a world with an ever-growing number of mobile internet users, more and more businesses (both big and small) are coming out with ways to differentiate from the competition in the mobile web ecosystem. One of the most effective ways to do this is to develop an app that their customers/clients, as well as their potential customers would download to their mobile devices and, hopefully, use.

As an owner of a brand new business, you are probably wondering if you should have an app developed and to make things as simple as possible – you should. Two questions that now need answering is why this is so and how you can go about it.

Why Your new Business Needs an App

There is an endless list of reasons why your new business needs and app and how an app would help your new business grow. We do not have the time nor the space to go through them all (this would require an entire book) and we will examine only the most prominent reasons.

The first reason why an app would be a huge boon for your business is that it will help your brand become much more visible than it would be without it. All of the users who download your app will frequently be reminded of your brand and your business due to the mere existence of your app on their devices.

In addition to this, with an app, you will be able to provide improved customer support and treat your customers with additional features that will keep them loyal to your business, as well as recommending your company to other people.

You can also use your app to do some direct marketing, by sending push notifications to the users, informing them, for example, that you have a new product out or that you are offering deals that might be of interest to them.

Another great thing that an app can do for your new business is that it can make it seem bigger and more successful than it is. Not all small businesses have their own apps and when they see that yours has one, this will immediately put it ahead of your immediate competition.

How to Get an App for Your New Business

There are a few ways to approach building an app. For one, if you have the know-how and the resources, you can develop your own app. Considering the scope of the job and the expertise required, it is far more likely that this will not be an option. In short, you will have to find someone to build an app for you.

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The first option is that you approach a company that does app development. You are going to get a whole team of experts working on your app and you can rest assured that the final result is going to be a fantastic app that will do everything you need it to do. Unfortunately, you will have to fork over thousands of dollars. Literally. Depending on how versatile and good the app will be, you will pay anywhere between $10,000 and $30,000 and even more in some cases. For a new business that is only trying to get on its feet, this is a lot of money.

Luckily, there is an alternative to this. An alternative in the form of mobile app builder websites which give you the option to have an app developed for dramatically smaller amounts of money. Such an app is going to be based on a template and it may lack certain advanced options, but for a new business that simply wants to stand out, it will be more than able to do what it was envisioned to do.

Closing Word

If you go with a cheaper option, you can have an app developed for your business that is not going to ruin your financially and that will still be able to do most of the things you were hoping it would do. To be perfectly blunt, there is really no reason why you wouldn’t do this.